Shyla LaRue is a certified functional health coach and personal trainer with over 27 years of experience helping women build strong, resilient bodies at every stage of life. She specializes in peri- and post-menopausal women, combining evidence-based health coaching with intelligent training strategies to support both performance and longevity.

Shyla is also a 4x nationally qualified Masters Physique and Figure competitor, an elite Masters powerlifter, and a Masters strongman competitor—so she understands firsthand what it takes to train at a high level while honoring the body’s changing physiology: 

“At age 50, in the middle of preparing for a bodybuilding show, everything changed. I began experiencing menopause symptoms that traditional training and nutrition approaches no longer supported. That moment forced a pivot—not away from strength and performance, but toward deeper understanding. Over the last five years, I’ve spent countless hours studying hormones, earning advanced certifications, and learning how to work with the female body instead of against it.

Today, my passion and specialty are empowering women to advocate for themselves in their healthcare. I help women bridge the critical gap between medical care, hormone health, and intelligent training, so they can feel strong, confident, informed, and in control of their health—no matter their age.”